蒯玲

暨南大学管理学博士。主要从事人工智能与行为决策、慈善捐赠与亲社会行为、文化营销等领域的研究，相关成果已在《心理学报》、《营销科学学报》、《外国经济与管理》、Psychology & Marketing、Journal of Retailing and Consumer Services、Journal of Research in Interactive Marketing、Journal of Economic Psychology等国内权威期刊发表。担任Journal of Research in Interactive Marketing、Journal of Economic Psychology、外国经济与管理等期刊匿名审稿人。

[1] 蒯玲, 卫海英, 姚琦, 等. 时间标志对炫耀性亲社会行为意愿的影响[J]. 心理学报, 2025, 57(4): 526-543.

[2] Kuai L, Wei H. The role of serendipity in narratives: How serendipitous story promotes product interest[J]. Psychology & Marketing, 2025, 42(5): 1346-1360.

[3] Kuai L, Wei H. It’s not my money: How windfall income enhances donation[J]. Journal of Economic Psychology, 2026, 112: 102871.

[4] 蒯玲, 李国城, 卫海英. 复古还是现代？国潮品牌虚拟代言人形象对消费者品牌态度的影响[J]. 外国经济与管理, 2026.

[5] Yao Q, Kuai L, Wang C L. How frontline employees’ communication styles affect consumers’ willingness to interact: The boundary condition of emotional ability similarity[J]. Journal of Retailing and Consumer Services, 2022, 68: 103082.

[6] Yao Q, Kuai L, Jiang L. Effects of the anthropomorphic image of intelligent customer service avatars on consumers’ willingness to interact after service failures[J]. Journal of Research in Interactive Marketing, 2023, 17(5): 734-753.

[7] 卫海英, 蒯玲^✝, 李国城. “国潮”还是“国炒” ——中国文化资源典型性对消费者国潮品牌态度的影响[J]. 营销科学学报, 2025, 5(04): 63-80.

[8] 姚琦, 肖文 强, 蒯玲^✝. 品牌标识如何减少算法“负能”？算法自适应性与字母标识的交互效应[J]. 外国经济与管理, 2026, 48(04): 78-96.

Journal of Research in Interactive Marketing、Journal of Economic Psychology、《外国经济与管理》等期刊匿名审稿人